The Importance of Why

I recently started on a journey of self-development and change. As you’ll know from my former blogs, I spent a fair bit of my summer procrastinating rather than progressing. This in turn led to me feeling crap, beating myself up and chastising myself for wasting so much time. You’ll also know from reading my last blog that I’ve decided to draw a line under it and move on. I am officially back on my horse (if none of this makes sense, read my last blog here:

So, that was then and this is now. Not much time has passed but I’ve already started implementing some changes and am trying to form new habits. A couple of the changes I’ve made are as follows:

  • I’ve ditched Radio 1 on my journey to and from work and now listen to podcasts instead. Some of the podcasts I listen to are to do with coaching, some are about entrepreneurship, others are about self-development and progress (one of my favourites can be found here: Not only do these podcasts help me wake up in the morning (see below), they get my brain engaged and help me focus on the day ahead. They also perk me up on the way home from work when I’m tired and may well have tasks ahead of me that evening.

  • I’ve downloaded the Sleep Cycle alarm clock to help me get up in the mornings. Mornings have always been a struggle for me. It ordinarily takes around 45 minutes of snoozing my alarm before I can bear the thought of getting up. That and my wife bringing me a cup of tea in bed (yes, I’m a Princess). If you don’t have this awesome app, you can find out more about it here: It monitors your sleep patterns and wakes you up in the lightest phase of your sleep cycle so that it’s easier to wake up. I love it.

As you can see, these are two relatively small switches I’ve made to my ordinary routine. However, they’ve already had a big impact. By making these changes I’ve become more organised, am more productive, have more energy and am more passionate than ever about where I’m going and what I want to do with my life.

Now, the question is, what made me decide to make these changes? I was getting stuff done before, putting out my blogs, talking to people about my coaching business and coming up with ideas. Why didn’t I carry on as I was and continue with that routine?

The answer is this:

I figured out my Why.

There’s a coach called Jon Berghoff who said,

“If the ‘why’ is strong enough, the ‘how’ will reveal itself”.

There’ll be times when we look at our goals and wonder how we’re ever going to achieve them. How can we move forward when our goals feel so out of reach? Our goals can look unsurmountable at times. And that’s ok. That’s when we need to find out what our why is. Once we’ve done that then the process of how becomes that much easier.

What is your why?

Why do you want to lose 3 stone?

Why are you striving for that promotion at work?

Why do you want to run a marathon?

Really take some time to figure out why it is that you’ve set yourselves these goals. What will it offer you? What will the benefits be? Why is it so important to you?

Your why will become the driving force behind everything you do. It will give you the conviction you need when things get tough. It will give you the clarity you need to get things done. It really can become your guiding light.

Once I had my why it only made sense to start making changes to better myself. The sooner I develop myself, the sooner I achieve my goals.  It gave me the clarity I needed to get started. It also helps you think about what the consequences will be if you don’t change and achieve your goals.

What will you miss out on?

How will you feel if you don’t achieve your goals?

What will the consequences be if you stay as you are?

When we start assessing what we’ll be lacking if we don’t achieve our goals it gives us even more of a kick up the arse to get things done! Remember, figure out the why and the how becomes easier. It helps with the journey.

So, here’s my advice to you:

Find your WHY.

For help and advice on how to find your why and get started with your goals, get in touch.

I’d love to hear how you’re getting on! You can email me at, tweet me @LicenceToLiveCo or find me on Facebook by searching Licence To Live.